GoUpscale is a firm that works with wealth managers in Asia. It takes traditional materials such as factsheets or brochures and makes them "digital-first" experiences, to deepen client engagement.

Accenture, a professional services company, has invested, via its Accenture Ventures business, in GoUpscale, a content engagement technology company working with wealth managers in Asia.

The terms of the investment were not disclosed.

GoUpscale’s AI-powered technology, the firm said in a statement, takes traditional materials such as brochures, fact sheets and market reports, and transforms them into interactive, digital-first experiences.

Relevant and invigorating client experiences, particularly through digital channels, are becoming vital for business growth, GoUpscale said. According to recent research by Accenture, wealth management firms in Asia aim to double their assets under management (AuM) to nearly $260 trillion by 2026. Strikingly, these firms expect relationship management employees to drive almost all (95 per cent) of that growth. 

"Engagement through virtual touchpoints is key for an increasingly connected, digitally-native client base. With relationship managers remaining one of the most important channels for clients, firms need to scale human touch without scaling cost,” David Wilson, who leads Accenture's wealth management practice in Asia, said.

The two companies will help wealth management firms create “relevant, personalised communications and meaningful client experiences,” GoUpscale said.

“The content landscape for wealth management firms is evolving quickly, and our technology is helping them stay ahead of this transformation. The investment from Accenture will allow us to further scale our AI capabilities, refine our platform, and bring our solutions to more firms seeking to enhance their client engagement strategies,” Dominic Gamble, CEO and co-founder, GoUpscale, said.

GoUpscale will also join Accenture Ventures’ Project Spotlight, a vertical accelerator for data and AI companies.